The Role Of Influencers In Your Company’s Marketing
The last couple of years have been rightly labeled the digital age, as all other forms of communication have almost become obsolete, leaving us no choice but to communicate and interact with the world through the Internet.
With the onset of the pandemic, our lives have become even more intertwined with social media. All forms of education and work is now virtual and has us glued to our screens. In times like these, marketing trends have changed too. Today the smartest move to promote one’s business is Social media marketing, especially influencer marketing.
What is ‘Influencer Marketing’?
Influencers are people, with skills, power or money who can drive other people’s buying behavior in a certain direction. They influence people through engaging content that is often sponsored, endorsed or paid. Influencer marketing is a type of social media marketing where businesses use these influencers’ platforms to reach their audiences through product placements and endorsements. This marketing technique has proven to be most effective in recent times because everyone is now addicted to social media. This addiction is further reinforced through the engaging and entertaining content these influencers create for their audiences. In short, Influencers are truly the glue binding people to social media through their content.
Why should a company opt for influencer marketing?
1. Influencers Work to Inspire
Influencers showcase a perfect lifestyle that is aesthetically pleasing, looks like it is straight out of a movie and almost seems too good to be true. People follow social media influencers because it gives them a break from reality by the content they put on. The content is usually heavily revolving around glamorous outfits, lavish night outs, latest tech and much more.
This content inspires people and makes everyone look up to these influencers as role models. People often compare themselves with the influencers and jump at the slightest opportunity of being able to live like them. When people with this mindset are recommended certain products from the very same influencers they look up to, they do not hesitate to go out and buy them.
An influencer’s word of mouth matters because they show the best part of their lives online and their audiences want exactly that for themselves. This is why product placement with influencers is highly efficient because people trust their judgment and believe in what they promote.
2. Influencers Create Brand Awareness
A newly launched product is unknown to the world which is why getting an influencer to promote it brings it to everyone’s attention. Taking a product or brand that people did not know about previously and putting it on the radar is called brand awareness.
Influencers are ideal people for brand awareness because they have diverse audiences who get introduced to your brand once the influencer promotes it. Influencers become the gateway for a brand to a newer and wider audience.
3. Influencers Boost Credibility
Word of mouth is the best review a brand or product can receive. People are more likely to trust a brand that is recommended to them by someone they know. Influencers build relationships with their audiences through their content which is why their word of mouth gives brands credibility.
An influencer who promotes your brand invokes a sense of credibility in their audiences’ minds. The audience trusts the brand because it was recommended by someone they trust and look up to for daily entertainment and content.
4. More Efficient than Ads
Ad blockers are on the rise because people do not like pop-up ads interrupting their day-to-day social media activities. In times like these, influencer marketing comes in handy. Product placements feel more natural and do not feel as pushy as ads.
People are more likely to view content from influencers endorsing a brand rather than deal with ads that are dedicated to the brand only.
5. Higher Conversion
If you find influencers compatible with your brand’s niche, you can end up connecting to your target audience. Considering you reached your exact target audience, you will find higher conversions.
This is why influence marketing is not seen as a perfect and easy solution. You have to work to find influencers that can represent your brand well and therefore increase conversions for you.
Is Influencer Marketing Worth It?
If you are dedicated to getting your brand’s name out there, influencer marketing is definitely worth it. Influencer marketing helps the audience see your products or services in action in association with their favorite people.
This helps audiences feel connected to a brand and understand what the brand stands for. Influencer marketing provides quality content in a smaller price tag and gets you a way high return on your investment.
If you are looking to boost your sales, raise brand awareness, increase conversion rates and build a loyal consumer base then influencer marketing is the perfect social media marketing tool for you.
Influencer Marketing-blog By
Maham Ghafoor