In this modern era, we are Is surrounded by digital technology such as mobile, internet, etc. Today we have lots of The medium for entertain. such as if you think you are worried then you take the TV remote then start your tv because the television network provides you most of the entertaining services such as News channels, Movies channels, Sports, etc. This is the modern era in which are many options to entertain us. in the last some years people are lots of changes such as if you purchase some material. then you cannot be going to the markets. you are giving orders online. so the modern era totally changes from the old era. today’s largest scale people shopping in the online sector such as Amazon, Flipkart, etc. this modern era 2021 changed peoples think and behavior totally. because in this era most people trust the online sector. in the next, we are discussing How Digital Marketing Affects Consumer Behavior?